Name of Project: HP “Druckforum” 2013
Company / Division: Hewlett Packard
Type of Project: Marketing Event
Location / Year: Böblingen, Filderstadt, Waiblingen / Germany / 2013
Areas of Responsibility: Graphic Design / Guidance System
Project Management
Live Video / Audio Broadcast
Highlights: Use the value of digital printing to the extreme. The individual visitor should be part of every printed piece of the event
5.30pm till 6.15pm – 397 photos from 270 visitors taken in Filderstadt
Automatic workflow: 36 megapixel camera – WLAN – FTP – GMC at Elanders – HP Indigo 10000 (without any human interaction)
397 photos printed on the HP Indigo 10000 beta
28km courier drive – with 5 speed control points
Exhibition building in the event foyer
7.30pm – 397 printed B2 photos available on display pin boards for pick-up by the visitor