We at ArtLab Studios see a strong trend towards VR marketing tools.
Over the last years, with the emergence of better software and browser support, companies are exploring capabilities of virtual customer interactions.
Now, within the limitations of a global health crisis, the search has turned into a race. Due to limited live interaction possibilities, virtual tools move to the forefront of the mix. Marketing and Sales teams need to find ways to reach their audiences. Guided experiences and virtual events can be of great help.
But even in a future where in person demos are possible again, VR tools and a mix of live and virtual interaction will be here to stay.
Visitor Centers and similar regional offerings will offer live experiences along with remote options for clients unable to attend.
Virtual Events can become powerful brand vehicles if enhanced by meaningful and exciting interaction capabilities.